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motivator,
author, community educator
 For
years, the malt liquor industry enjoyed phenomenal,
unchecked growth in poor African American and Latino
communities…until one high school coach began
to research and write about a correlation he noticed
between the sinister urban marketing of malt liquor
and the increasing rates of addiction among his athletes.
In 1996, Message N/A Bottle: The 40oz Scandal
by Alfred “Coach” Powell was published.
Coach Powell took his show on the road to schools, churches,
and social service agencies, and he brought a crate
of malt liquor bottles and hundreds of transparencies
with him wherever he went. He decoded the labels, TV
commercials, and print ads to reveal subliminal campaigns
using Christian, African American, Native American,
and Hip Hop symbols and spokespersons—all targeted
to urban youth.
Even
skeptics had to admit something strange was going on.
Today,
this motivator, author, and community educator is internationally
renowned for his bold, fearless advocacy of urban youth,
families, educators, and service providers.
Known as the Dean of Street Psychology, Coach Powell’s
identification of at-risk behaviors prevalent in urban
culture, such as Prolonged Adolescent Syndrome and Psychomedia
Perpetrator Disorder (his terms), have empowered service
providers, educators, clergy, and parents to better
understand and help urban youth.
There is never a boring moment in a Coach Powell presentation.
His humor, unique insight, experience, and empathy make
him a highly effective and much sought after educator,
master trainer and keynote speaker. Thought provoking
and often controversial, Coach inspires his audiences
to think about old problems in new ways, which leads
to change.
Career Highlights
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Founder,
president, and CEO, Human Motivation Council
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Adjunct Clinical Associate Professor for the School
of Social Welfare Health Sciences, State University
of New York at Stony Brook
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Author
of best selling books, Message N/A Bottle: The
40oz Scandal (vols. 1&2) and Hip Hop
Hypocrisy: When Lies Sound Like the Truth
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Youth
director and coordinator for two distinguished annual
conferences: “The Black Alcoholism and Addictions
Institute” and “Counseling and Treating
People of Color”
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Professor
and Researcher for the State of Ohio’s Urban
Minority Alcoholism and Drug Abuse Outreach Program
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Lead
youth trainer and educator for Black Cops Against
Police Brutality (B-CAP)
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Consultant
to the National African American Tobacco Prevention
Network (NAATPN)
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Selected
as one of the Top 10 African American Men of Dayton,
Ohio, by Parity, Inc. of Ohio (2005)
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Coach of champion high school track and football
teams for 20 years
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Researcher
of street culture and the marketing of violence,
sex, and chemical addiction to urban youth
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Certified
violence prevention specialist
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Chemical
dependency counselor
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Cultural
diversity specialist with expertise in African American
and Afro-Latino youth issues
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